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Edouard meylan
Edouard meylan








Enter Vantablack, a super-black coating that absorbs almost all light and is the world’s darkest man-made substance. Recently, he wanted to make a new black dial, but it needed to be special. While he respects the more serious aspects of his watchmaking, like being truly made in Switzerland, remaining independent and family-owned, and upholding total dedication to in-house movements, Meylan is not afraid to turn tradition on its head. While many brands look to the past, few transform the traditional into something modern in the same way, which he calls creating tension between them. Meylan proudly says, “What was maybe less than five percent of our business has become 95 percent of our business.”Ī selection of H Moser & Cie’s finest watches The eye-catching pops of color and rustic, hand-stitched kudo leather strap shook the dust off of a classic dial, and collectors took notice. In the 2000s, H Moser revived the fumé dial, and when Meylan joined, he reinvigorated it further by using wild colors with silly names, like Funky Blue. But over the years, they fell out of fashion as they felt dated and stuffy. In addition to its subtlety, the simple design showcases a bewitching signature: the fumé dial. They can listen to it whenever they want,” he says. “It’s the absence of the pressure of time. It doesn’t have hands, so the only way to tell time is to activate the repeater and listen to the sing-song chiming. This year, he took this combination of “ingenuity and minimalism” even further with his favorite complication, the minute repeater. Meylan explains this approach by saying, “Everybody is trying to say ‘the more I put on the dial, the higher the price tag.’ We believe in the opposite.” The quietness, the mystery of this watch is an absolute luxury.

edouard meylan

Here, there’s just a simple date aperture and a shorthand to indicate the months, and the leap-year cycle is only visible on the caseback. Most brands include as much information as possible on the dial of a perpetual calendar, resulting in several subdials, as well as the red number four that indicates the leap-year cycle (and lets everyone know you are wearing a perpetual calendar). Perhaps the most surprising of all is the Endeavor Concept Perpetual Calendar.

edouard meylan

Managed Financial Planning.For all of its big talk, it might be surprising that H Moser’s most beloved watches are very subtle, devoid of subdials, indices, logos and sometimes even hands. Lead and implemented Sales & Marketing Strategy. Developed Brand Positioning and Universe. Raised more than 4M€ from Major VCs including Sofinnova Partners and AGF Private Equity. Managed 3 offices (Malaysia, Singapore and Thailand), and oversaw 50-person staff covering 7 countries in charge of 5 luxury brandsCEO From April 2013 to Present (2 years 9 months) Member of the Board Investment company focussing on the luxury, real estate and medtech sectors From October 2011 to Present (4 years 3 months) Co-CEO and Co-founder Co-CEO in charge of Sales, Marketing and Finance. Contributed to company establishment and product developmentĪt DESCO (Worldwide trading and marketing organization for high-end consumer goods with $300 MM revenues): Raised Capital from Major VCs and State subventions. Strong network with Suppliers in Europe and with Media and Distribution across the globe, with a clear focus in the luxury industryĪt CELSIUS X VI II (High end Mobile Phone Brand): Expertise in Luxury Goods: Watches and Jewelry










Edouard meylan